The New York Times confirmed today that beginning in early 2011 the company will adopt a paid model for its web site, NYTimes.com. The move comes at a time when much of the newspaper industry is searching for a way to stop the bleeding brought on by the Internet and the much smaller revenue streams provided by online advertising. Many fear that putting content behind a wall of pay-only use will just drive readers to go to other sources, but perhaps the Times' approach will help to combat that issue. Sponsor The company will adopt a different approach from the most famous already-pay newspaper, the Wall Street Journal, which offers just a paragraph or two before hiding the rest of the content for subscribers only.
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