Veteran political ad-maker Bill Hillsman -- the man behind "hilarious and highly effective ads" for Paul Wellstone, Jesse Ventura, Ross Perot and others -- has launched Independent Voters of America, Tech President reports. Said Hillsman: "We are building the largest online community of self-identified independent voters, with the goals of bringing fresh voices and more choices into our politics, acting as a counterweight to the two major political parties, and to reduce gridlock, force progress and bring a new accountability to Washington." Unlike the failed Americans Elect, the new project seeks "to give self-identified independent voters a gathering place" and then "see where people want to take this."