Nato Turns To ‘tony P’ And Other Social Media Influencers To Reach Gen Z

Laura Dhillon Kane / Bloomberg, Time
Tue, 07/09/2024 - 7:30pm

Like most 75-year-olds, NATO needs some help reaching out to the younger generation. The military alliance is this week wrestling with such heady topics as the eventual accession of Ukraine and the ailing health of the octogenarian U.S. president. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message. The North Atlantic Treaty Organization invited 16 content creators from countries including the U.K., Germany and France with followings on TikTok, Instagram and other social-media platforms to attend its summit in Washington on July 9-11.

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Topics:  ukraine   the north atlantic treaty organization   u.k   germany   france   instagram   u.s defense   departments   generation    z    president donald trump   republicans   european   peyre-costa   d.c 🇺🇸capital   united states   #natosummit   nato nato july    ldquo;creators   nato public forum   brussels   april    ldquo;our   canadian   round sat   prime minister justin   trudeau&rsquo    ldquo;i   state department    ldquo;we   nato summit   anniversary.&rdquo   nato   u.s    the   he   at   tiktok   washington   july   state   d.c    polcari   nato&rsquo   round   influencers   reach   social media   content   it’s   alliance   people   invited   group   spread   program   channels   terms   opportunity   spokesperson   younger   week   young   including   message   interview   email   social-media   importance   convey   power   video   traditional   
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