Enlarge (credit: Anadolu / Contributor | Anadolu) Meta continues to hit walls with its heavily scrutinized plan to comply with the European Union's strict online competition law, the Digital Markets Act (DMA), by offering Facebook and Instagram subscriptions as an alternative for privacy-inclined users who want to opt out of ad targeting. Today, the European Commission (EC) announced preliminary findings that Meta's so-called "pay or consent" or "pay or OK" model—which gives users a choice to either pay for access to its platforms or give consent to collect user data to target ads—is not compliant with the DMA. According to the EC, Meta's advertising model violates the DMA in two ways.