For the past five seasons, the world has laughed, cried and cringed with the housemates of "Jersey Shore." The MTV reality series turned pop culture phenomenon has made "Snooki" and "The Situation" household names and "GTL" and "DTF" part of the national conversation. But for Danny Merk, the real-life boss for this very special cast of characters, the show been one thing -- great for business. Merk, co-owner of the Shore Store, where the "Jersey Shore" crew works during their time in Seaside Heights, N.J., has certainly had his share of HR challenges -- with his on-camera "employees" sleeping on the job, drinking on the job and simply running out on the job.