Ynon Kreiz is CEO of Mattel – a role being played by Will Ferrell in the "Barbie" movie.Getty Images; Warner Bros Ynon Kreiz is the CEO of Barbie-maker Mattel, and the brainchild behind the doll's live-action film. He earmarked Margot Robbie to play Barbie, and has driven the group's push to exploit its brands. The handsome CEO is being played by Will Ferrell and told Bloomberg: "We do enjoy self-deprecation." After a marketing campaign that started last summer when pictures of Margot Robbie and Ryan Gosling rollerblading as Barbie and Ken emerged, the "Barbie" movie is just days away from its July 21 release.But behind the scenes, one man is eagerly awaiting a pivotal moment for the company that makes the world's most famous doll.Ynon Kreiz is the CEO of Mattel and the brainchild behind Barbie's move to the big screen.