Meet The 13 Startups Wayra U.k. Is Accelerating In 2014

Wayra U.K. is still a relative newbie to the London startup accelerator scene, opening its doors back in May 2012 for its first intake. Last year’s cohort included journaling app Narrato and lesbian dating service Dattch, to name two of the 17. Today Wayra U.K. is naming its third intake that will be hothoused through the circa nine-month mentoring programme centrally based, near London’s Goodge Street. The 13 startups that made the cut for the 2014 intake are: Geneix — healthcare startup combining big data and genetics to work towards personalised medicine. Team-Match — web analytics for teams to enhance performance by assessing personalities and strengths & weaknesses. Virtually Free — develops games and gamification designed to improve mental health problems. Aprefis — helps companies increase margins and profitability through big-data pricing algorithms, with a focus on making this type of analytics accessible to smaller companies. Skim.it – social news application to create personalised news feeds and present the data in a summarised format (which sounds rather like Summly). Living Indie — wants to be the ‘Netflix of live concerts’, doing live streaming of gigs in HD. GeniusMatcher — hardware free indoor navigation using computer vision and 3D — initially focusing on digitally recreating shopping malls. Paperfold — a new inbox concept, initially for iPad. Tonguesten Rebeats — a music/film/text platform for learning languages and literacy skills, powered by original artificial intelligence and metadata. MedArkive — digital delivery and hosting for copyright protected content licensed and distributed to the medical community. Represent — an online portfolio platform for school leavers that lets them create a showcase for their skills that’s more visual than a CV (aka a ‘visual LinkedIn’). Runnit — a mobile app that rewards users with discounts and free products for going running. Lobster — a user content marketplace to buy/license photos from Instagram, Flickr, audio, videos, text. The startups were whittled down from a shortlist of 27 — plus one from a reserve list (Lobster) that stepped in to pitch in place of a finalist that dropped out.