Twentieth Century Fox Licensing & Merchandising (Fox L&M) has selected Mattel, Inc. to develop a toy line inspired by one of the most anticipated films of the year -- James Cameron's Avatar . Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October 2009, months in advance of the film's release in December 2009.