For Kurt Walchle, being prepared is a lifestyle. "I use paracord for everything -- it's like duct tape," says Walchle, who founded Survival Straps, a company that hand-makes paracord bracelets that can be unravelled for emergency use. Six years later, Walchle and his growing group of craftsmen have built a reputation among adventurers and soldiers alike, with their product starring in some pretty incredible survival stories, including drowning rescues and saving soldiers on the battlefield.