Meta CEO Mark Zuckerberg could land a big win if Threads replaces Twitter.Alex Kantrowitz Threads has energy right now — it's random and exciting, and all your friends are there! It feels counterintuitive to launch a text-based app as social media evolves towards images and video. But making it more popular than Twitter would be a big win for Mark Zuckerberg. Threads has a real first-day-of-semester energy about it.