share: digg facebook twitter SINGAPORE (AP) — Internet minders voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system's biggest shake-up since it started 26 years ago. Groups able to pay the $185,000 application can petition next year for new updates to ".com" and ".net" with website suffixes using nearly any word in any language, including in Arabic, Chinese and other scripts, the Internet Corporation for Assigned Names and Numbers decided at a meeting in Singapore. High-profile entertainment, consumer goods and financial services companies will likely be among the first to apply for their own domain name in a bid to protect their brands, experts said. "The board's very enthusiastic about providing support for applicants from developing areas where the evaluation fee or access to technical expertise might be somewhat of a bar," ICANN senior vice president Kurt Pritz told reporters after the meeting. ICANN said in a statement that it will mount a global publicity campaign to raise awareness of the opportunities of new domain names.

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