A little over a year ago, Meta created Facebook and Instagram profiles for "28 AIs with unique interests and personalities for you to interact with and dive deeper into your interests." Today, the last of those profiles is being taken down amid waves of viral revulsion as word of their existence has spread online. The September 2023 launch of Meta's social profiles for AI characters was announced alongside a much splashier initiative that created animated AI chatbots with celebrity avatars at the same time.