Instagram will soon bring AI characters made by creators to the platform, with tests to begin in the U.S. Meta CEO Mark Zuckerberg made the announcement initially through a post on his broadcast channel. He said: “Rolling out an early test in the U.S. of our AI studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram. “These will primarily show up in messaging for now, and will be clearly labeled as AI. “It’s early days and the first beta version of these AIs, so we’ll keep working on improving them and make them available to more people soon.” The announcement comes on the same day (June 27) that the startup Character.AI shared the new feature where users can talk with AI avatars over a call. Zuckerberg said they were working with several creators in the early roll-out stages of the creator-made chatbots.