Similar Stories to Inside The Secretive Ad-testing Factory For Kamala Harris on Bing News

“The biggest super PAC in American politics is in the middle of an unparalleled spending spree, unleashing more money on television advertising in the closing weeks of the 2024 race than the campaigns of Donald Trump and Kamala Harris combined,” the New York Times reports. “The group, known as Future Forward, has ascended to the pinnacle of the Democratic political universe with remarkable speed, winning over some of the world’s richest people with grand promises of a ‘Moneyball’ method to political advertising that it has pitched as the most sophisticated ever undertaken.” “The group is, in some ways, an ad-making laboratory masquerading as a super PAC, testing thousands of messages, social media posts and ads in the 2024 race, ranking them in order of effectiveness and approving only those that resonate with voters.

BING NEWS:
  • Inside the Secretive $700 Million Ad-Testing Factory for Kamala Harris
    Future Forward has ascended to the top of the Democratic political universe, but it has also drawn suspicion and second-guessing.
    10/17/2024 - 12:58 am | View Link
  • Inside Our Wildly Expensive, Dubiously Effective Political Ad Machine
    Campaigns spend billions on ads that change outcomes by a few points, if at all. Here’s where the money goes—and how it drives our political parties.
    10/14/2024 - 11:08 pm | View Link
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