Tariq Hassan, McDonald’s U.S. chief marketing officer, breaks down the chain’s plan to turn its new menu offering into a cultural touchpoint. When’s the last time you watched a 90-minute McDonald’s commercial? Last week, superstar streamer Kai Cenat talked about the new Chicken Big Mac. He had John Cena as a guest on a Twitch stream, where the two ate the new limited-edition burger and talked extensively about how they felt about it.