Comment on Inside McDonald’s plan to make the Chicken Big Mac your new favorite burger

Inside McDonald’s plan to make the Chicken Big Mac your new favorite burger

Tariq Hassan, McDonald’s U.S. chief marketing officer, breaks down the chain’s plan to turn its new menu offering into a cultural touchpoint. When’s the last time you watched a 90-minute McDonald’s commercial? Last week, superstar streamer Kai Cenat talked about the new Chicken Big Mac. He had John Cena as a guest on a Twitch stream, where the two ate the new limited-edition burger and talked extensively about how they felt about it.

 

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