Launching a successful e-commerce company involves making a product — and then figuring out a way to sell it. One expert advised a hybrid Shopify-Amazon model.Katie MondsI'm midway through my 'e-comm experiment' and have 500 pickleball paddles in production.I spoke to an expert about how to most effectively sell my product.He suggested a hybrid Shopify-Amazon model and said ads are essential.Years of writing about individuals who make money selling products online sparked my curiosity: Is this something I can do?