The short-form video app TikTok has launched ‘Symphony,’ a creative content suite that is powered by generative AI. The most prominent feature is the video generation tool which can create short clips from an existing asset or a product URL. The new suite is aimed towards marketers and content creators on the app as they hope it’ll simplify the creative process and blend human imagination with the possibilities of artificial intelligence. In the offering, there’s the Symphony Assistant, Symphony Creative Studio, Symphony Digital Avatars, and optimizations in TikTok Ads Manager. What is the Symphony AI from TikTok? @tiktoknewsroom We’re helping brands turn discovery into measurable action, maximize their performance everywhere, and create entertainment that drives impact.

Topics:  ai the   symphony digital avatars   manager   symphony ai   we re   data   april   global   newsroom   the symphony creative studio   ai-generated   chatbot   the ai-powered   chatgpt    show   it s   english   spanish   german   vietnamese   portuguese   thai   japanese   bahasa indonesian   chinese   ip   featured   image   business   readwrite   tiktok    the   ai   url   symphony   assistant   symphony creative studio    creative    symphony    symphony    how   video   create   suite   content   brands   tool   existing   creators   created   product   asset   users   app   helping   ideas   languages   process   ads   custom   
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