The short-form video app TikTok has launched ‘Symphony,’ a creative content suite that is powered by generative AI. The most prominent feature is the video generation tool which can create short clips from an existing asset or a product URL. The new suite is aimed towards marketers and content creators on the app as they hope it’ll simplify the creative process and blend human imagination with the possibilities of artificial intelligence. In the offering, there’s the Symphony Assistant, Symphony Creative Studio, Symphony Digital Avatars, and optimizations in TikTok Ads Manager. What is the Symphony AI from TikTok? @tiktoknewsroom We’re helping brands turn discovery into measurable action, maximize their performance everywhere, and create entertainment that drives impact.