Earlier this month, the Lincoln Project rolled out an ad centered on abortion rights featuring a chilling line uttered by the narrator, a young woman, in a monologue addressed to her Trump-voting father: “You knew his politics would end my freedom, my rights, my life,” she says. “You chose hate over me.” The ad, which depicts a woman dying in agony as she suffers complications while giving birth, was produced by the Lincoln Project to swing a demographic group they’ve dubbed “Dobbs Dads”—a group of men open to voting to protect or restore their daughters’ access to abortion—who just might be the downfall of Trump.