Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new store brands as a way to move upmarket.
Mark Reilly, Biz Journals
Wed, 01/15/2025 - 6:26pm
Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new store brands as a way to move upmarket.