Generative AI giant OpenAI may have millions of customers worldwide, but researchers suggest some of the answers from its ChatGPT Search product feature content that is “confidently wrong.” A new study has been published by Columbia’s Tow Center for Digital Journalism, titled ‘How ChatGPT Search (Mis)represents Publisher Content’. Their research involved randomly selecting twenty publishers, representing a mix of those who have deals with OpenAI, those who are unaffiliated, and those involved in lawsuits against the company. OpenAI’s chatbot tool was then tasked with identifying the source of block quotes from 10 different articles from each publication.