Mascots are making a comeback. Hi-Chew’s Chewbie exemplifies why. Almost 70 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing.Chewbie is a genderless, blob-like creature that looks like something akin to a much cuter Michelin Man.

Topics:  hi-chew s chewbie   japanese   michelin man it    hi-chew   jimmy kimmel   live   hi-chew   chewbie   mascot   puffy   lovable   
BING NEWS:
  • Hi-Chew’s new mascot, Chewbie, is a puffy, lovable lesson in branding
    Almost 70 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing.
    10/16/2024 - 10:30 pm | View Link
  • Hi-Chew introduces new mascot Chewbie to expand US presence
    Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...
    10/12/2024 - 3:48 am | View Link
  • Hi-Chew introduces new mascot Chewbie to expand US presence
    Chewbie is a plump, “ambiguous” character who is meant to embody the Hi-Chew experience, the release said. The mascot, who speaks its own language known as Chewlish, will appear in marketing ...
    09/23/2024 - 5:00 pm | View Link
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