Similar Stories to Hear Us Out: Max Dumping The Hbo Name Is Actually A Smart Business Move For Wbd on Bing News

The more generic Max actually helps protect HBO’s premium brand as Warner Bros. Discovery builds out its library to rival Netflix. When Warner Bros. Discovery announced this week that it would be renaming its streaming service from HBO Max to simply Max, many HBO fans were, predictably, appalled. Crime novelist Don Winslow captured the general sentiment when he called the move, “One of the stupidest brand-killing ideas in entertainment history.”Read Full Story

Topics:  hbo s   netflix   when warner   hbo max   don winslow    one    read full story   max   hbo   warner   bros   move   discovery   
BING NEWS:
  • ‘Sesame Street’ Up For Grabs: HBO And Max Decline To Renew Deal For New Episodes
    Warner Brothers Discovery has declined to renew its contract with "Sesame Street," citing a pivot to adult and family programming.
    12/15/2024 - 5:30 am | View Link
  • ‘Sesame Street’ Hits the Market: HBO and Max Opt Not to Renew Deal for New Episodes (Exclusive)
    The Warner Bros. Discovery streaming service Max will continue to license library episodes of the long-running children's show, but is shifting its programming strategy to focus to adult and family ...
    12/13/2024 - 12:51 pm | View Link
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