The more generic Max actually helps protect HBO’s premium brand as Warner Bros. Discovery builds out its library to rival Netflix. When Warner Bros. Discovery announced this week that it would be renaming its streaming service from HBO Max to simply Max, many HBO fans were, predictably, appalled. Crime novelist Don Winslow captured the general sentiment when he called the move, “One of the stupidest brand-killing ideas in entertainment history.”Read Full Story

Topics:  hbo s   netflix   when warner   hbo max   don winslow    one    read full story   max   hbo   warner   bros   move   discovery   
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