Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to compete against Microsoft in offering cloud-based applications to companies.

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Topics:  buying hubspot   microsoft   alphabet s   hubspot   u.s    google   
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