John Meroski with the visitor's bureau says the campaign frames the area's tourism features in an attractive visual manner. Other topics include an African-American Heritage Trail; the Gaelic Beginnings Trail; Historic Architecture; Religious Freedom; Paths, Plank Roads and Planes; and Patriots, Past and Present. There are other trails that focus on shopping and eating, bookstores and libraries, consignment shops, thrift stores and pawn shops, antique stores, and locally owned restaurants and farmers markets.