Fake Rolex watches make up half the luxury replica market, Watchfinder's CEO said.Rolex Half of replica watches are Rolex replicas, according to Watchfinder's CEO. The exec told Bloomberg that the brand sees the highest demand on replica markets. Meanwhile, prices for luxury watches have fallen near two-year lows on secondary markets. The replica watch market is getting more and more sophisticated, and roughly half the market is comprised of Rolex fakes, according to the chief executive of Watchfinder & Co.In an interview with Bloomberg on Tuesday, CEO Arjen van de Vall said up to 10% of the watches received from sellers last year were found to be knockoffs, with facsimile Rolexes showing up the most often.