When you buy through our links, Business Insider may earn an affiliate commission. Learn moreGabrielle Chase/Business InsiderGigi Hadid, the cashmere blond supermodel, has both an inherent sense of style and business connections within the luxury fashion conglomerate. The easy thing would have been skincare or candles. Instead, she created Guest In Residence with the help of stylist Gabriella Karefa-Johnson and Sijeo Kim, formerly of Theory and The Row.