Facebook Facebook is making it easier for customers to leave feedback on merchants whose ads they saw on the platform. The company says it will use the information to help merchants create more accurate ads and weed out scammers. The goal is to make Facebook a place where people can trust the businesses that are advertising. Facebook is endeavoring to make its ads less frustrating for users. Specially, it's trying to weed out unhelpful and misleading ads for the physical products that consumers are buying.