Every Single Barbie Partnership That We Could Find

Eliana Dockterman, Time
Thu, 07/13/2023 - 11:47am

Your social media feed has probably seemed a lot pinker lately than normal. That’s exactly what Mattel and Warner Bros. intended. Ahead of Barbie’s release on July 21, anticipation for the film—and the ongoing Barbiecore trend—has reached a fever pitch. Even brands that don’t have an official collaboration with the movie are subtly rolling out lines of pink yoga gear or rose-colored travel bags.

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  • More

 

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