A consumer watchdog body of the European Union complained and accused major video game companies of misleading gamers into spending money. Epic Games, Electronic Arts, Roblox, and four other companies were hit with the complaint on Thursday (September 12). The complaint was sent by The European Consumer Organization (BEUC) and 22 of its members from across 17 countries and was filed with the European Commission and the European Network of Consumer Authorities. The four other companies include Microsoft’s Activision Blizzard, Mojang Studios, Supercell, and Ubisoft. In the complaint, the organization says their alert “exposes how the video game industry maximizes consumers’ spending by using premium in-game currencies.” The BEUC and its members suggest that “consumers cannot see the real cost of digital items” which can lead to “overspending.” EU’s BEUC says there’s a lack of price transparency in video game sector “The lack of price transparency of premium in-game currencies and the need to buy extra currency in bundles pushes consumers to spend more.
Epic Games, Ea And Other Video Game Firms Hit With Eu Complaint Over ‘manipulative Spending Tactics’
Sophie Atkinson, ReadWriteWeb
Thu, 09/12/2024 - 4:11am
Topics: european union electronic arts roblox thursday september the european consumer organization beuc european commission european network authorities microsoft s activision blizzard mojang studios supercell ubisoft the beuc eu s beuc euro according agustín reyna beuc s gamers today featured image ideogram readwrite ea eu epic games consumer beuc the beuc video game firms hit complaint over manipulative spending tactics money in-game companies children members currencies premium displayed purchases lack price rules currency shouldn world transparency
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