Don't have time to eat breakfast? Drink it Associated Press Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Updated 8:48 am, Wednesday, February 20, 2013 At an industry conference Wednesday, Kellogg CEO John Bryant said one way the company will redefine cereal is with its "Breakfast To Go" milk-based drink, which will be rolled out nationally this year. In separate remarks, both companies noted that a similar drink called "Up & Go" by Sanitarium Health and Wellbeing Co.