Similar Stories to Does Netflix Have A Marketing Problem? on Bing News

newsfeedback@fool.com (Adam Levy), The Motley Fool
Sun, 03/11/2018 - 11:12am

Netflix (NASDAQ: NFLX) surprised investors when it announced plans to increase its marketing spend from $1.3 billion in 2017 to $2 billion in 2018. The reason for the decision: "because our testing results indicate this is wise," management wrote in the company's fourth-quarter letter to shareholders.In the earnings call after dropping that bombshell, CEO Reed Hastings said he expects marketing spend to decline as the service sells itself.

Topics: netflix nasdaq nflx ceo reed hastings wall street hastings netflix marketing spend billion

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