Does Netflix Have A Marketing Problem?

Netflix (NASDAQ: NFLX) surprised investors when it announced plans to increase its marketing spend from $1.3 billion in 2017 to $2 billion in 2018. The reason for the decision: "because our testing results indicate this is wise," management wrote in the company's fourth-quarter letter to shareholders.In the earnings call after dropping that bombshell, CEO Reed Hastings said he expects marketing spend to decline as the service sells itself.

BING NEWS:
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    12/20/2024 - 1:33 am | View Link
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    12/19/2024 - 12:29 am | View Link
  • Warner Bros. Discovery’s Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing
    Eric Pallotta joins Warner Bros. Discovery's Max direct-to-consumer streaming division as group senior VP of global brand, social and editorial.
    12/16/2024 - 7:30 am | View Link
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