The major advertising holding companies just posted an uptick in organic revenue growth for Q1, 2013, on the heels of a modest growth in 2012, the slowest since the 2009 recession. With a wobbly U.S. recovery, a U.K. on the brink of a double-dip recession, and a Eurozone that’s gasping for air, things seem quite bleak on Madison Avenue.
Digital Is Winning The Battle, But Is Advertising Losing The War?
Avi Dan, Contributor, Forbes
Thu, 05/02/2013 - 8:33am
Topics: q1 u.s u.k madison avenue ad age brics goldman sachs the next-11 indonesia egypt turkey vietnam wpp avi dan is the digital advertising agencies holding growth revenue growing business companies traditional company work workforce industry face recession approach agency investment rethink hiring marketing bottom years increasingly line compensation markets profitable faster
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