Amazon and Meta are among firms offering sky-high salaries to attract AI talent.Gabe Ginsberg/SOPA Images/LightRocket via Getty Images; Tony Avelar/AP Companies like Amazon and Meta are hoping to snag generative AI talent with six-figure salaries.The race to hire comes as companies seek to cash in on the hype around the technology.Without enough AI experts to fill demand, salaries are getting increasingly competitive.As companies race to keep up with the hype around generative, employers are looking to hire workers with deep knowledge of the technology.Since the beginning of this year, the number of listings related to generative AI on the job site Indeed quadrupled, according to data from Indeed obtained by The Wall Street Journal.Without a big enough supply of experienced AI professionals to fill the demand for these roles, US companies are offering competitive six-figure salaries in attempts to woo skilled workers, recruiters told the Journal."This is pure market economics," Paul J.