Comment on Last Name Determines Buying Habits

Last Name Determines Buying Habits

According to a new study in the Journal of Consumer Research by Kurt A. Carlson, assistant professor at Georgetown's McDonough School of Business, and Jacqueline M. Conard, assistant professor at Belmont University's Massey Graduate School of Business, the farther back in the alphabet the first letter of your surname falls, the quicker you're likely to chase some enticing new consumer offer.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More News