Comment on How the pop-up craze is giving cinema back its soul

How the pop-up craze is giving cinema back its soul

A grassroots movement, where audiences get to participate and experience films communally in unique locations, is the perfect antidote to the passivity of the modern multiplexOn the floor of the cavernous main hall inside Alexandra Palace – a glass-roofed exhibition centre in north London – three and a half thousand people dressed as Bedouins are sitting on cushions, watching Lawrence of Arabia riding a camel.

 

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