Pac-16's size could aid recruiting and revenue A close friend, Mike Sherman, the sports editor of the Daily Oklahoman, and I were talking about the college conference chaos this weekend. He mentioned a nuance worth noting. "Don't think it's a coincidence that the Pac-10 will stretch across three time zones," he said. He hit on the league's biggest criticism: Its West Coast games are often played too late for anyone on the East Coast to see.