It looks like Microsoft is trying to make key executives look younger and cooler with new clothes and haircuts. This is certainly one way to try and unseat the iPhone and PlayStation among college kids. The latest makeover appears to be Joe Belfiore, VP of the Windows Phone Program. Today he unveiled a Windows 7 smartphone that needs to be cooler than the iPhone, a tough sell for a company that makes most of its money selling distinctly uncool word processors, spreadsheets and operating systems to old people. But as Engadget's pictures prove, Belfiore's clothes and hair certainly sent the right message, especially when compared with his headshot on his official Microsoft profile.