The streaming service Netflix ended the 2024 year on a high as they added 19 million new subscribers in the final quarter, making this the biggest rise in a single quarter yet. Not only did the subscriber figures increase, but so did the annual operating income as this exceeded $10 billion for the first time in the company’s history. The year concluded with 301.63 million subscribers worldwide, with Netflix’s paid-for memberships starting at $7.99 a month. In a shareholder letter, the company cites the reasons why this substantial growth likely took place: “In Q4, membership growth was driven by broad strength across our content slate, improved product/market fit across all regions and typical Q4 seasonality.” While the figures have been very positive, the streaming service announced last year it would no longer be reporting paid memberships on a regular quarterly basis from 2025.