Comment on Loud luxury and logo-mania need a big revival and quiet luxury needs to die if brands want to keep making money, BofA analysts s

Loud luxury and logo-mania need a big revival and quiet luxury needs to die if brands want to keep making money, BofA analysts s

People line up before the Louis Vuitton store in Melbourne, Australia, during Christmas Eve.Alexander Bogatyrev/SOPA Images/LightRocket via Getty ImagesThe quiet luxury trend is a big reason luxury brands are performing poorly, Bank of America analysts say.The analysts said the trend makes it easier to replicate luxury brand looks with low-cost dupes.

 

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