In the days after the 2024 presidential election, Ana Thompson felt hopeless. “I was very scared about the outcome and what could potentially happen to our country,” she says. Thompson, who makes TikTok videos focused on personal finance, began thinking about the economic impact President-elect Donald Trump could have—and how she might be able to help people prepare. [time-brightcove not-tgx=”true”] Taking action, she made a TikTok urging women to prioritize their personal finances.“We have no idea where this country is headed or what is going to happen over these next four years, but what I do know is that you are going to have a lot more options if you have money,” she said in her post.