Comment on DirecTV will launch a bundle with 40 channels aimed at sports viewers

DirecTV will launch a bundle with 40 channels aimed at sports viewers

DirecTV is launching a package aimed at viewers who watch mostly sports. The MySports skinny bundle was announced on Tuesday and will feature 40 sports and broadcast channels. It will launch in 24 markets with those in New York, Los Angeles, Chicago, Philadelphia and the San Francisco Bay Area (Oakland, San Francisco and San Jose) able to receive their local ABC, NBC and Fox affiliates. “We’ve been at this journey for what amounts to maybe even a little bit more than a year, trying to figure out what it is that consumers would want, what would resonate most with them, and then translating that work into negotiations with the likes of Disney, Fox, Warner Bros.

 

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