Comment on Booze’s big rebrand: How nonalcoholic drinks took over the nightlife scene

Booze’s big rebrand: How nonalcoholic drinks took over the nightlife scene

Alcohol-free drinks are becoming the new go-to at hot spots around the country thanks to cool packaging and a turn towards sobriety. At El Prado, a moody natural wine bar in Los Angeles’s Echo Park neighborhood, the aged mirror backsplash behind the silhouettes of bartenders advertises a healthy selection of natural wines, hoppy beers, and hard ciders.

 

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