TikTok influencer Jools Lebron sparked the "very mindful, very demure" trend, with many brands jumping on the bandwagon.The Hapa Blonde/GC ImagesTikTok published its global "What's Next" trends report for marketing creatives on Wednesday.It advised marketers to try out AI tech and hire a wider set of creators to reach niche communities.TikTok also dove into how marketers should change how they talk about life stages with consumers.TikTok shared on Wednesday the culture and technology trends it thinks will shape the creative side of marketing in the coming year.The company is encouraging marketers to lean into artificial intelligence as a creative tool, hire a wider set of influencers to reach niche communities, and adjust how they speak to a new crop of consumers who view life stages differently than their predecessors.