Comment on Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."Brandon Bell via Getty ImagesDell is ditching its old naming system for PC products.The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max.Dell executives said Apple didn't own the words "pro" and "max" when asked about the similar names.Tech giant Dell has announced a new naming system for its PC line-up.But that sparked some questions from people who attended a media briefing on Monday, who pointed out that Dell's new naming system seemed similar to a key competitor's.Dell told reporters ahead of this year's Consumer Electronics Show that it was dividing its PC products into three categories: Dell, Dell Pro, and Dell Pro Max.This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News