Comment on Amazon’s Aggressive Upfront Move Will Crowd Fox, Telemundo

Amazon’s Aggressive Upfront Move Will Crowd Fox, Telemundo

Amazon’s bid to be a Prime mover during TV’s annual Upfront Week is causing it to crash into long-held industry protocols. The streaming and e-commerce giant plans to shift its upfront presentation to the Monday evening of the week of May presentations that top media companies hold annually for Madison Avenue.

 

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