Comment on Small businesses brace themselves for potentially disruptive TikTok ban

Small businesses brace themselves for potentially disruptive TikTok ban

By MAE ANDERSON, AP Business Writer A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business. Desiree Hill, owner of Crown’s Corner Mechanic in Conyers, Georgia, started her business solo as a mobile mechanic. Sharing videos of her work on TikTok helped spread the word and she became so popular she was able to open a 9,000 square foot brick and mortar shop with five employees 18 months ago. “Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer,” she said. Though TikTok has been around only since 2016, small business owners use the platform in a variety of ways, from growing a customer base to advertising and marketing, as well as selling goods directly from the site. According to TikTok’s own estimates, small businesses on TikTok would lose more than $1 billion in revenue in a single month if the ban goes into effect. The Justice Department ordered the app’s China-based parent company, ByteDance, to sell TikTok or face a U.S.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More News