Comment on Tim Cook has an uphill battle in 2025 after Apple's bets on the Vision Pro and AI didn't pan out

Tim Cook has an uphill battle in 2025 after Apple's bets on the Vision Pro and AI didn't pan out

Apple CEO Tim Cook oversaw the launch of two huge bets this year with the Vision Pro and Apple Intelligence.Justin Sullivan/Getty ImagesTim Cook placed big bets on the Vision Pro and Apple Intelligence in 2024. iPhone sales are flattening, prompting Apple to search for new revenue drivers. However, early signs suggest Apple's bets on the two futuristic technologies are struggling.When Tim Cook joined Apple in the late nineties, he would have had little idea he'd be leading two of its most momentous bets as CEO more than a quarter century later: the Vision Pro and Apple Intelligence.

 

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